Domain Name: What Is It and Why You Need It?

Domain Name: What Is It and Why You Need It?

Nowadays, majority of shopping and other essential transactions are happening online. And with billions of websites available on the internet, you may find it difficult to position yourself in the web and be found. But one of the most effective method of reaching potential customers is having a well-developed website with the right domain name.

So what is a domain name? It is basically the web address of your business which people type in in the URL to find and visit your website. For example, google.com or facebook.com. It is like the virtual version of your street address which identifies your business in the online world.

Choosing a domain name is the very first step in setting up your website. This may sound easy but it is the very crucial part as it can either make or break your business. So finding a right domain should not be done in haste.

When choosing for a domain name, make sure that:

  • Your domain is simple yet memorable
  • It fits your business
  • Keywords are related to your product or service
  • You love it

You might be wondering how you can get the best domain name for your website. First of all, you need to think of domain options by using domain name generators or simply brainstorm with your team. But not every name you can think of may still be available — there cannot be more than one domain name registered in the entire world wide web no matter where you are physically located. You can check the availability of your name options by going to domain registrars.

Domain Name Registrar

Some of the popular domain name registrars are:

Registering for a domain will cost you about $10.00 to $20.00 (approx Php 500 – 1000) per year. But you may also have free domain if you purchase a web hosting package from a hosting provider as most of the hosting providers already have approved domain registrars that work with them. Your hosting site provider can register the domain for you.

Your own domain name can be a great resource when it comes to personal branding so investing in it is of great importance to establish a strong online presence, may it be for a startup or an existing business. Aside from branding, here are top 5 benefits of domain name for your business.

1. It adds credibility to your business

Having your own domain makes your business company look professional. And consequently, this helps you earn your potential customers’ interest. It also signifies that your company is trustworthy. Additionally, it emphasizes your authority and commitment to providing the best products and services. It is no question that customers are more likely interested to transact with a professional and established online presence as it gives them the impression that you take your business seriously.

2. It increases your search ranking

Being openly visible on the web is one of the reasons you should get your own domain name. It is a valuable search tool that successfully leads customers to your site which increases your website’s positioning online and makes it more recognizable in search results when potential customers try to find you in Google, Yahoo, and other search engines. This is basically how your website appears on searches.

That is why it is important that you choose a name that is relevant and directly links to your product or service. Consider the commonly used words by consumers related to your business. Your domain is an organic way to boost your site’s ranking and draw more potential customers in your direction.

3. It establishes your business identity and builds your brand

Your domain name is like your storefront window. It creates awareness to your potential customers and give them an idea of what you offer. It is people’s first point of contact with your business.

So make sure your domain name matches your company name to reinforce your brand to make an impact and attract customers. A good domain name contributes to your business’ reputation and branding and secure its identity in the industry.

4. It adds mobility to your online presence

Your own domain is yours for as long as you want to keep (and pay!). Even if you decide to switch web hosting service or use your own in-house server, you can still take your own domain name and just continue building your brand. Even you have a change of address or relocate to another country, if you have ownership of your domain then you do not need to start all over.

5. It helps with memorability

A good domain name helps you stand out and be memorable. It is the best way for people to locate your online presence easily. Word-of-mouth is a very effective technique in building up your sales and presence so make sure your name is short, brandable, and easy to remember to be incorporated with your marketing materials.

Registering for a domain name is actually very easy but acquiring a “unique” name is what’s really challenging. Since there are billions of web domains already registered, there is a good chance your chosen name may already taken so make sure that you list and research several options.

If you need more info on how to find and register a domain name for your website, we can help you. Don’t hesitate to contact us. You can simply send us a message through FB messenger.

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