Aside from the people around you, who do you turn to when you have some serious (and not so serious) questions? That’s right, Google! So if your website content answers people’s questions, Google should be able to find and understand your website for searchers to actually visit your site.
In our previous blogs, we talked about having your own domain name, getting you familiar with web hosting, how to secure your site, and what templates you can use to create your website professionally. When you have already set up all of them, it is time for you to work on the “meat” of your site which is the main essence of why your website actually exists. We are referring to the “contents” of your website.
Website content or web content can be the textual, visual, or audio content that you publish on your website. They can be in the form of a blog, videos, infographics, ebooks, and many more. Regardless of the format, your web content should be informative and engaging. It should hold a strong representation of your brand. Your content is what tells the story behind your brand.
Website content is quite a vast matter and creating one is really a bit challenging. Your content mainly depends on what your company or business is and what goals or purposes you are trying to achieve.
Here are some of the important key points when creating your web content:
In every step you make, you need to have a plan for a lesser chance of failure. And planning is very essential when it comes to creating website content. Essentially, you have to work on these two things:
Identify your audience
You have to accept the fact that you cannot appeal to everyone. You need to start by understanding who your audience is. More than just the age, gender, or location, it is a matter of defining who are the people you are talking to or reaching out to and the people you can resonate with your message. You need to create a buyer persona in order to visualize your audience so you can cater to their needs and be able to talk in their language. There are many tools in creating a buyer persona, it’s just at your fingertips!
In marketing, there’s this thing called “buyer’s journey”. When you are selling a product or a service, you can’t expect your visitors to instantly avail of your products or service. First of all, they don’t know you so why would they trust you. Most of the time they go through a sales process made up of three stages: awareness, consideration, and decision. In every stage, the prospect learns a little more about your product or service so your web content needs to address each stage of your reader. So in creating your web content, you need to set your goals and be specific in identifying what stage of your buyer’s journey you are addressing.
You now have a goal and the right target audience in mind. Then next thing to plan out is what should your content be all about? What buyer questions are you trying to answer? What are the pain points of your audience that you’re trying to solve? You can get ideas through keyword research related to your products or service. Google Adwords Keyword Planner is a great tool for this. You can even check out your competitors to see what content they publish and which topic engages their audience the most.
Ultimately, your goal is to be found by Google or other search engines when people are searching for something related to your business. When writing your web content, make sure to identify the best keywords to target so you can optimize your content for web search. This is what SEO refers to. That’s Search Engine Optimization. These keywords are the key to being seen by search engines. Again, the Google Adwords Keyword Planner is a great place to find these words. Based on your research, use those keywords throughout your site to give you a better position in search ranking.
Whether it is your blog, video, podcast, or anything else, uploading or publishing your website content does not really end there. It is a constant practice to keep your website alive and up to date. You also have to keep in mind to publish a content that goes with the current trend and adjust according to your audiences’ changing needs.
There are billions of searches a day in Google alone so to say that the internet is a very crowded space is an understatement. So when a visitor or a potential customer searches into something related to your product or service on the internet, make sure that you have the answers readily available and searchable on your site.
Attracting many visitors to your website is one thing but keeping them is another. And a good, strong web content will be able to help you out with that. But as we have said earlier, it all starts with good planning and consistent publishing of content on your site.
Writing an informational blog on your site is one of the ways to keep your visitors coming back on your site. But writing one at least once a week takes so much time and effort while you’re attending to the other aspects of your business. So if you are looking for someone to write blog articles for you, we can definitely help you. Contact us for more info.